Marijuana use has been around for centuries, but it is only receiving legal merit over the past years. Today, progressive legislation in some states has made it legal for cannabis business owners to market their products in various avenues. Businesses can advertise products through traditional means, but only in states where weed is legal and in compliance with pertinent laws.
Take California, for example. Cannabis business owners can advertise their products in traditional ways such as television, radio, and print. However, they need to make sure that their content complies with the state’s laws, including that it should not be targeted towards audience below 21 years old and that at least 71.6% of the audience should be adults.
Such restrictions make traditional marketing less favorable to the marijuana industry. This must also be why the internet and digital marketing, especially social media networking, has become a preferred option for many businesses.
The Role of Social Networking Sites in Cannabis Marketing
The rise of social networking has a double-edged effect on the marijuana industry. Social media has become a venue for disseminating false claims about the plant, while it has also paved the way for clarifying its benefits and sharing lesser-known facts about its cannabinoids. While information dissemination has become a vital role in social media for the industry, another advantage emerged: cannabis marketing.
Facebook, Instagram, and Twitter rapidly became major venues for marketing cannabis products. This is because they allow businesses to get in touch with their target market in a casual and easy, yet effective manner. Compared to television and radio, where owners cannot ensure that all listeners are of the age of majority, social media gives marketers the option to place age restrictions on content and other similar measures that can help owners remain compliant.
Mainly, marketers take a more educational and lifestyle route, precisely because of existing laws. However, it has proven to be an effective marketing tool just for the engagement it creates through networking and cannabis backlinks.
Cannabis Business Social Network: What to Check Out
Cannabis business owners get positive results from more known social media services such as Facebook, Twitter, and Instagram. While these may be valuable tools for marketing your products and/or services, they also pose limitations such as you cannot avail paid advertising using these platforms.
However, you will be delighted to know that there are more marijuana-focused alternatives out there. Here are the best options for business owners:
MJLink may be one of the most successful marijuana-focused social networks not only for personal use but also for business purposes. It received a funding of $1.7 million just from its Seed Funding Round, allowing it to be developed into an immense cannabis business social network.
Joining this platform lets you connect, network, and do business with other professionals in the industry no matter where they are. If you manage a Facebook page, then you will find this fairly familiar. You can post content, follow other businesses, and advertise your company through this network.
A great thing about it is that you can be featured on its front page. It also makes it easy for other users to find your page through its organized categorization, which classifies pages into business services, dispensary resources, hydroponics & grow, and organization & associations.
Intended for growers, this social network lets you get in touch with other individuals who take care of marijuana plants, from cultivation to harvest. It enables users to update their pages to show their progress and update their practices, so they can improve their techniques every cycle. You can also compare your progress and practices to other members’ styles.
Ultimately, this platform gives you a community in which you can share and learn from. Aside from this, the best Diaries and the most active Growers get the opportunity to win rewards monthly. Businesses who snag the Diary of the Month reward can also be featured as the Diary of the Year.
The best thing about this service is that you remain 100% anonymous. The developers also took measures to ensure the security of users on the platform.
Just like more common social media platforms, Weedable allows you to create an account, publish marijuana-related content, follow other accounts, and interact with them. It operates like MJLink but it lets you get in touch with businesses and individuals alike.
This site can also be used to post informative articles about your products, the industry, and other topics related to marijuana.
Perhaps the main selling point of Weedable is that it lets users sell and purchase cannabis products right inside the platform. This means that there is no need to go to another website just to make a transaction. Instead, sellers can post their products while buyers can make inquiries and seal deals.
If there’s one thing that attracts internet users to a social network platform, it is its popularity. Duby is known as having the largest number of users, as well as for its unique combination of features. It offers a combination of Instagram, Twitter, and Tinder functions that can certainly make your networking and marketing activities more productive and effective.
Its main features are the Stories section like Instagram and the Pass or Put It Out options like Tinder. Users can browse and share content using Stories. Now, when they find a story that they find interesting, they can either pass it onto others or Put It Out. This makes this platform a great marketing venue for businesses, especially as it makes sharing their content easier and more effective.
For a more in-depth business social network, Leaf Wire is a great choice, especially as it not only connects you to other businesses but also professionals and potential investors. The platform boasts of having most of the biggest cannabis funds across the globe, which makes Leaf Wire a great site for owners looking to expand their business. Some of the venture funds that have accounts on Leaf Wire include Arcadian, Canopy Rivers, and Canalis Capital.
Similarly, you can look for companies to invest in using this service. Moreover, it also connects you to individuals who can provide valuable insights to your company. Even job seekers can join this platform to find career opportunities in the cannabis industry.
How to Effectively Use Social Networks in Marijuana Marketing
In addition to the more mainstream social networks, these marijuana-focused sites offer an opportunity to markets to advertise and promote their products and/or services. Because of this, you want to make sure that you utilize these platforms properly to get the results you are looking for. Here are some of the best practices:
Create Content that Matter
Many of these cannabis-focused social networks let you connect with other businesses and potential customers alike. This means that you have an opportunity to promote your products. However, keep in mind that most individuals that are on such platforms need no convincing to try cannabis. Instead, they are looking for ways to use the plant to help them reach what they expect from such products.
Because of this, it is important to make sure that your content is valuable, informative, and relevant, instead simply hard selling your products. Remember, sites such as Duby makes it easy to share your content. Interesting posts can garner more interest, thus, it has the potential to boost your sales.
Connect Your Website to your Network
Your content within your social network definitely matters, especially as they are shareable. However, you want to make sure that you give your prospective customers a chance to know more about your business and the products you offer. The best way to do this is to link your website.
Keep in mind that your website is the online equivalent of your physical store. It is where customers can find out what kind of company you are and what other products you have to offer. This is also where you can post all kinds of content. By placing a link of your website in your post, you can make sure that your followers will be able to find your virtual store, so to speak.
Utilize Cannabis SEO Techniques
Search engine optimization or SEO is known as the practice of using keywords in relevant and high-quality content to boost your website ranking. The higher your site ranks on search engine results, the higher the possibility is for users to find your website when they do queries.
When you use SEO techniques, you are boosting your chances of getting customers not only from your social media but also straight from search engine results pages. You can also use meta-tags, meta-descriptions, and event file names of elements you embed into your pages.
The Bottom Line
Cannabis business social network is a great tool to promote your business and the marijuana industry. With these platforms, you can create a digital marketing strategy that can help bring your company to a successful position. You can also work with a reputable cannabis marketing agency to get insights from expert marketers.